Life Coaching · Asheville, NC
Feral is what the domesticated thing becomes when it finally gets out. There's a self underneath all of it that was never theirs to name. That's what we're working toward.
What clients say
"Johann doesn't let you bullshit yourself, and somehow that's the kindest thing anyone's ever done for me."
— Client
"Working with Johann has taught me many things about myself but the biggest of them being that I am not bound by the shame that others have pushed upon me."
— Client
"I wanted to reach out to let you know how much I have enjoyed listening to your advice and your incredible knowledge, every time I have faced an issue. Your wit, humour and frankness has been an absolutely refreshing experience for me."
— Client
"Johann doesn't let you bullshit yourself, and somehow that's the kindest thing anyone's ever done for me."
— Client
"Working with Johann has taught me many things about myself but the biggest of them being that I am not bound by the shame that others have pushed upon me."
— Client
Who I Am
I grew up in South Africa, under the last gasping breaths of apartheid, inside a Christian Nationalist community with a very clear picture of who you were supposed to be. I am queer and bisexual. That picture didn't include me. I got good at performing the version of myself that kept things quiet, which is one way to survive childhood and a very slow way to lose yourself.
Some of the unlearning was uncomfortable. The racism that was ambient in the culture I grew up in, absorbed without asking and examined deliberately later. The beliefs that felt like facts until I looked at them. The version of strength I inherited that turned out to mostly be about not needing anything.
I spent two decades in software engineering — fifteen of those running my own consulting business — and it turns out I was coaching people the whole time. The technical problems were rarely the hard part. The hard part was always people: how they work together, where they get stuck.
Staff, colleagues, direct reports. Someone coming out at work and not knowing who was safe. Someone's marriage falling apart mid-project. A career crisis dressed up as a performance problem. I wasn't their therapist, but I was often the person they came to — and I took that seriously. Debugging people, essentially.
I moved to the United States as an adult. Tried building the life the script back home called for. Some of it held. Some of it didn't. Loved in ways that didn't fit what I'd been handed. Lost close friends to suicide. Did my own religious deconstruction. Survived a few things that didn't come with a warning label.
I've also done the formal training. Suicide prevention, crisis conversations, relationship dynamics. Some of it to be better equipped for the work. Some of it because I needed to understand my own life better. Usually both.
I've been in therapy for most of the last twenty years. Not because something's wrong. Because I'm paying attention.
Who This Is For
Most people who find their way here are somewhere in the middle of something — a transition they didn't fully choose, or a version of themselves that no longer fits.
Coming out
You've known longer than you've said it out loud. Or it just landed — and you can't put it back.
Either way, you're figuring out how to actually live in it.
Religious trauma
The theology went first. The shame didn't. Neither did the reflexes — the way you brace, the voice at 2am.
You expected to feel freer than this.
Masculinity
You were handed a version of strength that didn't leave room for much else. Anger was fine. Need wasn't. Softness cost you.
That script kept you safe for a while. It stopped working. Now you're carrying it and it's heavy.
Life in transition
A marriage ended. A career hollowed out. You moved countries, or you're about to.
Who you were in that life doesn't work in this one.
You're not lost. You just stopped lying to yourself about where you are.
How It Works
Therapy asks
Why did this happen, and what do we do with that?
Coaching asks
Where are you now, where do you want to go, and what the hell is in the way?
Both matter. They're different tools. A lot of my clients are in therapy — this isn't either/or. I ask direct questions, push back when something doesn't add up, and won't rush you toward comfortable. That's usually where the work is.
90 minutes. We figure out where you are, what you're trying to get through, and whether working together makes sense. Not a sales call dressed up in good intentions.
By the end of the Clarity Session, we both know what the situation actually calls for. Some things need three months. Some need six. We'll be honest about which one yours is.
Most people sit with this for months before doing anything. That's fine. But you're already here. Be honest, stay in it, we work. Most sessions are in person — that's where the work goes deepest.
Services
Everything starts with a conversation. From there, the work takes the shape it actually needs — not a curriculum, not homework, not modules. Real sessions, honest work, for as long as it's useful.
Entry point
90 minutes · No commitment
For the conversation you haven't been able to have anywhere else.
$125
Most ongoing relationships start here.
Most common
6 sessions · Weekly · 6 weeks
For when something specific needs to shift. Enough sessions to actually move something — not enough to solve everything.
$750
$125 per session
Go deep
12 sessions · Weekly · 3 months
For when you know there's more under the surface and you're ready to stay with it. Three months is long enough to go somewhere real.
$1,400
$117 per session
Packages paid upfront. In-person or video — walk-and-talk available.
"What they called your problem
was actually your nature."
FAQ
Where We Work
Based in Asheville. In-person when possible — which is most of the time. The mountains are part of the work. Moving through them does something a video call can't.
Further out or not local? Video sessions are available. The mountains don't stream well, but I do.
What's next.
One session is enough to know whether this is right. 90 minutes, no commitment beyond that. Or send an email if something's on your mind. I read my own email.