Life Coaching · Asheville, NC

You don't need fixing. You need unlearning.

Feral is what the domesticated thing becomes when it finally gets out. There's a self underneath all of it that was never theirs to name. That's what we're working toward.

Coming Out Religious Trauma Masculinity Relationships & Polyamory Life Transitions Identity Divorce Immigration

What clients say

Who I Am

I've lived a version
of what brings you here.

Johann — Feral Self coach

I grew up in South Africa, under the last gasping breaths of apartheid, inside a Christian Nationalist community with a very clear picture of who you were supposed to be. I am queer and bisexual. That picture didn't include me. I got good at performing the version of myself that kept things quiet, which is one way to survive childhood and a very slow way to lose yourself.

Some of the unlearning was uncomfortable. The racism that was ambient in the culture I grew up in, absorbed without asking and examined deliberately later. The beliefs that felt like facts until I looked at them. The version of strength I inherited that turned out to mostly be about not needing anything.

I spent two decades in software engineering — fifteen of those running my own consulting business — and it turns out I was coaching people the whole time. The technical problems were rarely the hard part. The hard part was always people: how they work together, where they get stuck.

Staff, colleagues, direct reports. Someone coming out at work and not knowing who was safe. Someone's marriage falling apart mid-project. A career crisis dressed up as a performance problem. I wasn't their therapist, but I was often the person they came to — and I took that seriously. Debugging people, essentially.

I moved to the United States as an adult. Tried building the life the script back home called for. Some of it held. Some of it didn't. Loved in ways that didn't fit what I'd been handed. Lost close friends to suicide. Did my own religious deconstruction. Survived a few things that didn't come with a warning label.

I've also done the formal training. Suicide prevention, crisis conversations, relationship dynamics. Some of it to be better equipped for the work. Some of it because I needed to understand my own life better. Usually both.

I've been in therapy for most of the last twenty years. Not because something's wrong. Because I'm paying attention.

Who This Is For

If you've been carrying this for a while, you're in the right place.

Most people who find their way here are somewhere in the middle of something — a transition they didn't fully choose, or a version of themselves that no longer fits.

Coming out

You've known longer than you've said it out loud. Or it just landed — and you can't put it back.

Either way, you're figuring out how to actually live in it.

Religious trauma

The theology went first. The shame didn't. Neither did the reflexes — the way you brace, the voice at 2am.

You expected to feel freer than this.

Masculinity

You were handed a version of strength that didn't leave room for much else. Anger was fine. Need wasn't. Softness cost you.

That script kept you safe for a while. It stopped working. Now you're carrying it and it's heavy.

Life in transition

A marriage ended. A career hollowed out. You moved countries, or you're about to.

Who you were in that life doesn't work in this one.

You're not lost. You just stopped lying to yourself about where you are.

How It Works

Coaching isn't therapy.
Here's the difference.

Therapy asks

Why did this happen, and what do we do with that?

Coaching asks

Where are you now, where do you want to go, and what the hell is in the way?

Both matter. They're different tools. A lot of my clients are in therapy — this isn't either/or. I ask direct questions, push back when something doesn't add up, and won't rush you toward comfortable. That's usually where the work is.

01

Book a Clarity Session

90 minutes. We figure out where you are, what you're trying to get through, and whether working together makes sense. Not a sales call dressed up in good intentions.

02

We decide what it calls for.

By the end of the Clarity Session, we both know what the situation actually calls for. Some things need three months. Some need six. We'll be honest about which one yours is.

03

Do it.

Most people sit with this for months before doing anything. That's fine. But you're already here. Be honest, stay in it, we work. Most sessions are in person — that's where the work goes deepest.

Services

What we do together

Everything starts with a conversation. From there, the work takes the shape it actually needs — not a curriculum, not homework, not modules. Real sessions, honest work, for as long as it's useful.

Entry point

Clarity Session

90 minutes  ·  No commitment

For the conversation you haven't been able to have anywhere else.

$125

Most ongoing relationships start here.

Most common

Core Package

6 sessions  ·  Weekly  ·  6 weeks

For when something specific needs to shift. Enough sessions to actually move something — not enough to solve everything.

$750

$125 per session

Go deep

Deep Work

12 sessions  ·  Weekly  ·  3 months

For when you know there's more under the surface and you're ready to stay with it. Three months is long enough to go somewhere real.

$1,400

$117 per session

Packages paid upfront. In-person or video — walk-and-talk available.

"What they called your problem was actually your nature."

FAQ

Good questions.

Is this therapy?
No. I'm a coach, not a therapist. Coaching is forward-facing — where you want to go, what's in the way. Therapy does work I'm not qualified to do, and I'll tell you if I think that's what you need. A lot of my clients do both.
Do I need to be in crisis to work with you?
No. Coaching works best when there's enough ground under your feet to push off from. That said — I have suicide prevention training, I've lost people I loved, and I won't panic if the conversation gets dark. If you're in crisis, reach out.
Are you queer yourself?
Yes. I've navigated my own identity and come out later in life. I'm not approaching this from the outside.
What if I've never done coaching before?
Most of my clients haven't. That's what the Clarity Session is for — you come in, we talk, you see how it feels. No commitment.
Do we have to meet in person?
In-person is my preference — it's where the work goes deepest. Walk-and-talk sessions in the WNC mountains are their own thing. Video is available when the drive doesn't make sense.
What's the difference between Core and Deep Work?
Duration. Core is three months — right for a specific thing to work through. Deep Work is six months — right for someone who knows there's more under the surface. We figure out which one at the end of the Clarity Session.
What's the cancellation policy?
24 hours notice to cancel or reschedule a session. Packages are paid upfront and non-refundable — I hold that time for you.
What's a walk-and-talk session?
Exactly what it sounds like — we work while we walk. In the WNC mountains, on trails around Asheville. Moving your body does something to the conversation that sitting across from someone can't. A lot of people find it easier to say hard things when they're not staring at a wall.
How do I know if I'm ready?
You're reading a website for a coach called Feral Self. You're probably more ready than you think.

Where We Work

Asheville and the surrounding mountains.

Based in Asheville. In-person when possible — which is most of the time. The mountains are part of the work. Moving through them does something a video call can't.

Asheville Black Mountain Weaverville Swannanoa Woodfin Arden Fletcher Hendersonville Brevard Waynesville Marshall Mars Hill Burnsville Hot Springs Spruce Pine

Further out or not local? Video sessions are available. The mountains don't stream well, but I do.

What's next.

You already know what you need to do.

One session is enough to know whether this is right. 90 minutes, no commitment beyond that. Or send an email if something's on your mind. I read my own email.